For the Sole of the Game
For the Sole of the Game is our campaign dedicated to the cultural elements that inspired along the way- the essentials of what drives our passions. It’s about the Why we began and Why we all continue on our roads to chasing greatness!!
1st up is our collaboration with New Jersey Sets for a handmade pair of shorts that perfectly tell our story. Basketball has always been at the heart of our evolution here in NYC and these pay tribute to the old school classic shorts that we chased down in Harlem back in the day. Diggin in the bag, a pair of DOPE shorts and kicks was always a necessity.
Glad to share these with the world and blessed for the NJS fam for helping us tell our story.