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The NBALAB x Solepack

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NBA x SOLEPACK

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The roots of the Solepack movement originated from basketball in NYC and those childhood hoop dreams to play in the NBA. When the NBALAB contacted us, it was not just another business call. It ran deep. It was like being called up on stage on DRAFT night or getting the call up from the G-league. We take our packing seriously and we are honored and humbled to roll these out with our NBALAB family!!

For those who don't know, "The NBALAB is a disruptive research and development incubator focused on innovative design, imaginative concepts and strategic partnerships. Founded in 2015 to facilitate product expansion for the NBA’s Global Licensing Group, the NBALAB experiments with a variety of consumer goods as well as new product categories in collaboration with hand-picked companies and individuals who are making noise in their respective fields. Successful NBALAB partners are awarded further product development and potential long-term licensing opportunities within the league."

Our SP-1 detachable sneaker carrier served the perfect canvas to express the NBALAB & Billi Kid's player camo design uniquely and innovatively. Represent your favorite team every time you travel and pack and extra pair of kicks. The  common goal of both brands to create in a unique space remains the objective and we look forward to pushing the limits.

The PRESALE of the 1st drop begins November 20, 2019!!!

[Product info:The SP-1 is an innovative backpack accessory for storing your kicks during travel. The dual compartments are made of a heavy duty ballistic poly blend and each have a neoprene sole that allows the bag expand to hold larger shoe sizes. The front and back adjustable straps allow you to wrap the bag around most backpacks.  Each compartment has a strategically placed vent to provide ventilation and keep your shoes fresh.]

SHOP THE COLLECTION

 

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