The NBA ALL Star game has become a sacred tradition for many including the Solepack family. With All Star Game festivities back in Chi-town - where the iconic dunk contest between MJ and Nique- it was surreal to be part of many events that highlighted the weekend.
We were humbled to release our NBALAB Chicago pack with the family at LDRS1354! An iconic apparel, sneaker, and streetwear store that is part of the Chicago fabric.
We also had the opportunity to participate in the Show Chi Love event hosted by the Season Creates and Venice Ball families. "A four-day basketball festival over NBA All-Star weekend, where people from around the world are joining together to create an all-star experience for Garfield Park. The Show Chi Love experience brings together the power of sport, art, and community."
Other events included opportunities to present our NBALAB x SOLEPACK collection to NBA athletes and Sneaker legends like Don C, the Shoe Surgeon, and Nicky Diamonds to name a few.